Making it to final rounds repeatedly… but always losing to another candidate. How do I break this cycle?

Hi all, I work in healthcare marketing and have about 3–5 years of experience managing marketing campaigns. Over the past several months, I’ve been actively interviewing and have made it to the final stages with three different companies. Each process included multiple Zoom interviews, assessments/exercises, and in one case I even took a day off work to interview onsite. In every situation, I received positive feedback — strong experience, great conversations, good team fit — but ultimately they chose another candidate. Most recently, I spent the last month interviewing with a healthcare company I was really excited about. Everyone I met with said I had relevant experience and would fit in well. This morning, I got an email saying they’re moving in another direction. No specific feedback. I’m starting to feel stuck and frustrated. It’s hard to keep investing so much time and energy into these processes — especially the assessments — just to be told no at the end. None of the companies have provided actionable feedback, even when I’ve asked. Has anyone else been in this cycle of consistently making it to finals but not getting the offer? How did you break through? Is there something specific I should be refining at this stage? I do have two other roles I’m currently interviewing for, but I’m honestly feeling pretty discouraged. Any advice would be appreciated.