Keep getting to the final round of interviews just to get rejected.

I don’t know what I’m doing wrong at this point. In the past 4 months, I’ve had 4 interviews that were clear next steps in my career path and that my skills seemed to be well-aligned for. I made it to the final round of interviews each time, in 2 of them the hiring manager reached out to me personally to tell me they were going with someone with more experience but really liked me and encouraged me to apply for other roles (which I know they likely said to the other candidates they interviewed too, not just me). I’ve also been applying to jobs like crazy for the past year as well. Tailoring my resume, tracking, applying directly on company sites, networking, etc. and I’m exhausted. I really just want to know what I’m doing wrong because with these interviews I feel like I’m stuck in a cycle of getting my hopes up, prepping hard for interviews, feeling good about the interview, and just getting crushed. Does anyone have any advice? I don’t know how many more times I can emotionally do this.