Your positioning might be why you’re not getting interviews, this is what worked for me

This might be the reason your resume is not getting any callbacks, resume writer here, not here to sell you anything, no fluff. I just want to give sincere advice based on the resumes I have reviewed for clients. We had a client who was not getting interviews. Good years of experience, solid background, she was frustrated and tired of applying to different roles with no calls. We decided to help her look through it and these are the things we noticed. 1. She was writing every single bullet point like a job description. "Responsible for handling client accounts." "Assisted with campaign planning and execution." "Supported the team in meeting quarterly targets." Nothing wrong with those sentences technically. But they say nothing. They tell me she showed up. They don't tell me the impact she had or what she actually achieved. We changed one thing. Just one. We rewrote her bullets to show what actually happened as a result of her work. "Responsible for handling client accounts" became "Managed a portfolio of 22 client accounts, maintaining a 96% retention rate over two years." Same job. Same experience. 2. She was not tailoring her resume. For each role we instructed her to research the company, the employees, and the role itself and tailor her resume to it. What this means is if the role is asking for a growth manager, she should not be sending a product manager CV. If the role is product owner, she should not be sending a growth manager CV. We also told her to look up the people hiring for the role and start connecting with them. The follow up after any job application is really critical and most people skip it completely.